Moving the Needle on YouTube: Getting Views and Getting Leads
Moving the Needle on YouTube: Getting Views and Getting Leads
Like it or not, we live in a video-first world. So how do you get past your fears and start creating dynamic content? The fact is this: you’re gonna screw up but the time to start is right now. Your videos don’t need to be highly-produced to gain momentum or attract leads.
This week on the Tom Ferry Podcast Experience, I’ve invited coaches David Caldwell and Patrick Ferry on the show to talk about their hacks for creating success with YouTube – fast.
Find out why it’s worth it to put money behind video content and get their top SEO strategies to generate more business.
In this episode, we discuss…
00:00 - Intro
00:49- David Caldwell on YouTube success
02:19- Patrick Ferry on YouTube SEO
03:47- David: Putting money behind content
06:36- A look at David’s channel
08:37- David’s strategy with YouTube views
13:06- Testing the effectiveness of YouTube advertising
15:20- The cost of YouTube advertising
17:24- Why you should have an intro
19:25- How much money would you spend to get an appointment?
21:20- YouTube ad conversion
24:49- Mistakes to avoid
25:12- Content ideas for attracting your ideal customer
28:26- Video takes time
29:09- Patrick on YouTube SEO
35:22- Randy Ora’s success
38:05- Randi White’s success
40:30- Cameron & Shayna Flemming’s success
43:45- Why you need to deliver on your video name
46:09- You’re an expert – own it
47:10- Tom’s video hacks: TubeBuddy & Jarvis
49:47- Getting past the discomfort
51:59- Google My Business hack
52:58- Build an office studio
53:53- Thumbnails are key
55:45- What to do if your video underperforms
57:05- Time-saving videos
59:43- Get over yourself and get on video
1:02:48- Closing thoughts
------------
For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
------------
Keep up with me and what's new on my other channels:
Website - TomFerry.com
Facebook - facebook.com/TomFerry
Instagram - instagram.com/TomFerry
Twitter - twitter.com/TomFerry
Podcast - TomFerry.com/Podcast
YouTube - youtube.com/CoachTomFerry
