Your Team is Your Family: Scaling a Team of Happy, Productive Agents


Tom Ferry


Your Team is Your Family: Scaling a Team of Happy, Productive Agents

Toronto couple Jeff and Liz Johnson are a super team. They’ve been married for 23 years, have 22 agents, 9 business staff, and practically NO TURNOVER. And that’s because to Jeff and Liz, their team is a part of their family.

Real estate is a high-turnover business, especially when you’re scaling a team, and that’s why I had to talk to the Johnsons about how they keep their people so happy. We talked about the essential roles to hire for, creating personalized 90-day plans for each agent, and serving your agents with the same level of service you’d give your clients.

This episode is sure to not only give you some best practices for scaling, but also leave you with a smile, so make sure to watch or listen, now.

In this episode, we discuss…
00:00 – Intro
01:18 – Influence from former careers
07:53 – Advice for working with your spouse
10:05 – Finding an admin
13:51 – Hiring buyer’s agents
16:00 – Team roles and areas of focus
18:27 – Client care specialist
21:13 – Marketing manager
25:00 – Creating a happy culture
31:36 – Bonding
33:23 – Big iconic moves
35:30 – Mistakes along the way
37:10 – The future for Jeff and Liz
39:03 – Reach out to the Johnsons


For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!


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