Branding and Marketing a Real Estate Family Business

Branding and Marketing a Real Estate Family Business<br />
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Meet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right.<br />
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Running a family business isn’t easy, and that’s why this week, I spoke with the Geronsins about:<br />
• The best ways to introduce your kids to the real estate world<br />
• Branding and marketing as a family<br />
• Finding your ideal role in the company<br />
• And when to pass the baton<br />
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If you’re interested in building up and passing down your business to the people you love, this is the episode to watch. Make sure you watch or listen, right here.<br />
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In this episode, we discuss…<br />
00:00 – Intro/Meet the Geronsins<br />
02:33 – No “professional sons”<br />
04:47 – About Genelle <br />
06:20 – Biggest advice<br />
08:04 – Genelle’s experience <br />
11:45 – Family Marketing<br />
15:10 – Handing the baton <br />
18:30 – Family fun<br />
19:26 – Taming ego <br />
21:12 – Chemistry with new people <br />
25:10 – Maintaining relevancy <br />
30:30 – Meeting video head-on <br />
33:40 – Hot or Not?<br />
37:20 – Wrapping up<br />
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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!<br />
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