Recession Pivots of a Flourishing Startup CEO
Recession Pivots of a Flourishing Startup CEO | Tom Ferry Podcast Experience
Some agents may feel today’s podcast guest is trying to take their job away. And we discuss that. But the way I see it, Jarred Kessler is an innovating entrepreneur pushing our industry forward.
And you can learn from his example.
As the founder of EasyKnock, a company that allows people to convert their home equity to cash without going through a bank, Jarred is helping not only homeowners but agents as well.
This week, I spoke with Jarred about what it’s like to be the CEO of a real estate startup, the pivots to make during a recession, and his vision of the future.
If you’ve ever been interested in founding a startup or just want to understand the changing real estate landscape, make sure to watch or listen to this episode, right here.
In this episode, we discuss…
00:00 - Intro
01:50 – Importance of mistakes
03:28 – Navigating recession
05:17 – Original company vision
07:00 – Product/market fit
09:37 – Keeping up with demand
10:42 – Refining product line
13:17 – Knowing when to pivot
15:30 – Stop being stubborn
16:34 – Jarred’s funnel
18:19 – Can anyone get rid of the agent?
19:45 – The biggest resistance
20:50 – Getting the word out
22:20 – Vision of the future
25:07 – Reach out to Jarred
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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
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