Developing a Sixth Sense for Selling Luxury Real Estate

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Michael Franco began his career in NYC as a lawyer, but his love for the city soon turned to a love for selling luxury real estate. In record time, Michael became a power broker in the New York luxury market, and this week, he shares some of his secrets for breaking into high-dollar listings and thriving at the top.

A little hint: leveraging sales, self-promotion, and market knowledge!

In this episode, we discuss...
00:00 – Intro
0:47 – What’s hot in NYC real estate?
3:22 – Get the price right
6:48 – How Michael broke into the high end
8:40 – Leverage that sale!
10:58 – Are you willing to be a shameless self-promoter?
14:25 – Market knowledge greatness
15:12 – Subscribe to EVERYTHING
16:00 – How to translate market knowledge into talking points
16:58 – How do you keep your pulse on every market?
18:45 – Know your city (Full blown New Yorker)
20:58 – What’s your 4-minute mile goal for a transaction?
23:43 – How would you rebuild your business anywhere, tomorrow?


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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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