Recession Pivots of a Flourishing Startup CEO

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Tom Ferry

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Recession Pivots of a Flourishing Startup CEO | Tom Ferry Podcast Experience

Some agents may feel today’s podcast guest is trying to take their job away. And we discuss that. But the way I see it, Jarred Kessler is an innovating entrepreneur pushing our industry forward.

And you can learn from his example.

As the founder of EasyKnock, a company that allows people to convert their home equity to cash without going through a bank, Jarred is helping not only homeowners but agents as well.

This week, I spoke with Jarred about what it’s like to be the CEO of a real estate startup, the pivots to make during a recession, and his vision of the future.

If you’ve ever been interested in founding a startup or just want to understand the changing real estate landscape, make sure to watch or listen to this episode, right here.

In this episode, we discuss…
00:00 - Intro
01:50 – Importance of mistakes
03:28 – Navigating recession
05:17 – Original company vision
07:00 – Product/market fit
09:37 – Keeping up with demand
10:42 – Refining product line
13:17 – Knowing when to pivot
15:30 – Stop being stubborn
16:34 – Jarred’s funnel
18:19 – Can anyone get rid of the agent?
19:45 – The biggest resistance
20:50 – Getting the word out
22:20 – Vision of the future
25:07 – Reach out to Jarred


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