Props and Pillars of a Luxury Marketing Arsenal

Props and Pillars of a Luxury Marketing Arsenal <br />
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It’s easy to become desensitized to marketing tactics when we’re bombarded with them constantly. But do you ever receive a piece in the mail that’s so beautiful it makes you go, “Wow… I didn’t know how much I actually needed this in my life.”<br />
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Oriana Shea has a bag full of printed pieces that look like art books you’d buy from a museum and a YouTube channel filled with… recipes? Yeah, she has her own cooking show that directly drives a ton of traffic to her real estate business. <br />
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To compete at a top level, you need to tackle marketing from every angle with the most professional, impressive, unexpected pieces that anyone has to offer, and this week Oriana is going to show you the way.<br />
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You’ll want to watch the video to get some visual ideas, and you can do that, right here.<br />
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In this episode, we discuss…<br />
00:00 – Intro<br />
00:21 – About Oriana Shea<br />
02:20 – Starting coaching <br />
03:41 – Email newsletter <br />
06:16 – Putting together the newsletter <br />
07:26 – When you find the right videographer <br />
09:33 – Cooking videos<br />
10:43 – Doing different types of shows<br />
12:48 – Marketing proposals (with props)<br />
16:00 – Why spend more money on positioning? <br />
18:01 – The buyer consultation <br />
20:14 – Coaching the buyer all the way to contract<br />
23:25 – Best marketing tech <br />
25:05 – Follow-up strategy <br />
27:18 – Cobranding with your agents <br />
28:36 – Why Your Home Didn’t Sell <br />
30:26 – Digital vs print<br />
33:24 – Retargeting and CTAs <br />
35:06 – Other luxury mail pieces <br />
37:27 – The importance of presentation <br />
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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!<br />
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