4 Rules for Winning in a Volatile Real Estate Market


Tom Ferry

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4 Rules for Winning in a Volatile Real Estate Market | Tom Ferry Podcast Experience

Right now, almost no one can argue that we are in a volatile real estate market. You’ve heard all the buzzwords: inflation, interest rates, a lack of inventory, a dozen offers on the one listing in town…

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Times are rough, my friends. But as someone who has been in this business through the extremely brutal real estate market of 2006-2008 and led agents to continue to scale through it, I know that there are four golden rules for these times.

On this episode of the podcast, I’m joined by one of the greatest agents in the game, Tom Toole, to talk about the Four Rules of Winning in a Volatile Real Estate Market. Even if the market continues to turn downwards, the agents who live by these rules are the ones that will continue to shoot upward.

Make sure to watch or listen, now.

In this episode, we discuss…
00:00 – Three types of people
04:25 – Rule 1: Burn the Boats
10:07 – Rule 2: More Conversations
17:33 – A more powerful calculator
21:56 – Getting appointments today
29:58 – Rule 3: Stop “Following Up”
39:22 – Rule 4: Present the Facts

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