Building a Brand That’s Authentically YOU
Tom Ferry
“I just like a little bit of ridiculousness in my life.”
That’s a direct quote from today’s podcast guest, Cassandra Marks, a highly successful agent from Vancouver, Washington.
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To understand what she’s referring to, I strongly suggest you watch this episode instead of just listening.
And yeah, Cassandra might be a little ridiculous, but she’s also finely attuned to how to capitalize on her authenticity to build an extremely memorable personal brand.
In addition to talking branding, we dig into:
• How Cassandra generates 40% of her business from agent-to-agent referrals
• Why YouTube is her marketing platform of choice and how she adapted her videos once she realized her primary audience
• Long hours and lost weekends – her initial Open House strategy that helped her gain a footing when she first got licensed
• Her proven system for keeping clients up to date throughout every transaction, and much more!
If you’re still searching for a personal brand that reflects the real you, this is one episode you simply cannot miss.
Watch it now to let Cassandra’s philosophy guide your success!
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For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.











