A T-Shirt Company’s Journey from Tactical Survival to Strategic Growth

After its founding in 2016, Sunday Cool experienced rapid growth. Leadership reacted to immediate tasks rather than investing in long-term planning, leading to burnout and putting the company’s success at risk. Eventually, Steve Hooper recognized the need for a strategic approach and began developing a team to engage in strategic planning. This shift allowed the company to identify its purpose, improve company-wide communication, and establish KPIs, changing its course forever.