An Ad Retargeting Strategy to Save You Time and Build Your Confidence

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Tom Ferry

In this business, the agent of choice is the agent people know and your ad strategy is key. Making cold calls and working with leads is uncomfortable because you feel like a stranger to those people. So, what is best way to get past being a stranger to everyone you’ve never met? Make them see you EVERYWHERE so it feels like they already know you!<br />
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I’m talking about ad retargeting. The Wolfe of Real Estate, Erica Wolfe, has used this powerful strategy to skyrocket her business, save a ton of time, and build a wolf-like level of confidence. I sat down with Erica and Jason Pantana to talk about what ad retargeting is and how you can start using it today.<br />
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If extra time, money, and confidence sound like something you might be interested in, make sure you watch or listen, right now.<br />
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In this episode, we discuss…<br />
0:42 – When video marketing started working for Erica<br />
1:36 – Erica’s retargeting strategy <br />
6:05 – Defining retargeting <br />
7:57 – Seeing engagement from retargeting <br />
10:48 – Erica’s ad layering <br />
11:43 – Next step: picking up the phone <br />
13:50 – FAQ videos to save your clients time<br />
15:35 – How Erica went from pain to solution <br />
18:06 – Platforms for sending video<br />
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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!<br />
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Keep up with me and what's new on my other channels:<br />
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Website - TomFerry.com<br />
Facebook - facebook.com/TomFerry<br />
Instagram - instagram.com/TomFerry<br />
Twitter - twitter.com/TomFerry<br />
Podcast - TomFerry.com/Podcast<br />
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