From Waiter to Beverly Hills Super Realtor: YouTube Genius for Luxury Greatness

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Tom Ferry

You don’t just step into the luxury greatness of multi-million-dollar Beverly Hills listings and start making a fortune. First, you want to find the right mentor, perfect your conversion strategy, and find out what makes your marketing special. Basically, you want to be like Ben Belack. <br />
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This week, I sat down with Ben and Jason Pantana to decode Ben’s powerful sales and marketing tactics, including some indispensable advice for using YouTube in a smarter way.<br />
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If you’re looking to move up your price point, this might just be the perfect place to start. Listen or watch, right here.<br />
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In this episode, we discuss…<br />
00:00 – Intro<br />
0:52 – How Ben got his start<br />
3:38 – Unpacking expired listings (knock or die)<br />
8:03 – Heavyweight objection handling<br />
11:30 – Luxury really isn’t very different <br />
15:23 – Ben’s 5 iconic career moves<br />
19:05 – Parties! Gifts! Mega open houses!<br />
21:21 – YouTube (you can either hope and wait or take control)<br />
25:53 – The Beverly Hills Super Realtor (is a human, too)<br />
30:28 – YouTube as a business card (credibility, trust, feedback loop)<br />
35:05 – Split your channels (helping YouTube index you)<br />
43:47 – A sad story with an inspiring lesson <br />
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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!<br />
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Keep up with me and what's new on my other channels:<br />
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Website - TomFerry.com<br />
Facebook - facebook.com/TomFerry<br />
Instagram - instagram.com/TomFerry<br />
Twitter - twitter.com/TomFerry<br />
Podcast - TomFerry.com/Podcast<br />
YouTube - youtube.com/CoachTomFerry

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