Winning the Right Game: Why Mission, Vision, and Core Values Come First in Strategic Planning

Is your business playing the right game? C12 CEO Mike Sharrow reveals why most strategic plans fail—and how the often-overlooked “Look Inward” step can change everything. Discover why defining clear MVVs is the cornerstone of building a business that truly wins at what matters most. Mike reveals how strong MVVs empower us to make strategic decisions that align with our company’s unique purpose and calling. MVVs also serve as the connective tissue across all five areas of the 5PAM framework, ensuring our strategic plan delivers meaningful, lasting impact, not just short-term gains.

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