The Content Strategy That Only Works Right Now

Here's a strategy that didn't exist a few months ago and probably won't exist in 12 months.

Take your content and load it everywhere, every platform, no tailoring needed to start. Load 20 or 30 pieces out into the system, then watch the data. That one got 27 views, that one got 700, that one got 1600. Now you know something you didn't before.