Protecting a quality brand - RM Williams

We have a brand in Australia. I'm not sure if you've ever come across them, but the brand is called R.M. Williams and it would be our leather goods manufacturer. Yeah, Yeah, they have a great shoe. Yeah. So actually Louis Vuitton Moet Hennessy purchased that brand and one of our wealthy Aussie businessmen bought it back because he's like, you guys are trashing this, you know, It's like, it's like a 100-year-old brand.

It was started after the Great Depression for a man that basically lost everything. And he went and made leather goods for our, you know, for our farmers, for our drivers and stuff in the outback. And I still buy their products now. I love it. But you pay a massive premium for handmade products, but you walk into any of their stores and they're busy because there is an audience that wants there's always an audience that wants well-made, long-lasting quality products.