Pay Yourself First: A Smarter Way to Reinvest for Growth

So many women in my coaching group tell me the same thing: “I’m not paying myself yet.” And every time I hear it, my heart sinks, because this mindset is holding so many incredible women back.

Not paying yourself often gets disguised as being “responsible,” “humble,” or “waiting until the business makes more money.” But in reality, it can quietly drain your confidence, your motivation, and your sense of worth as a business owner.

In today’s video, I’m breaking down why paying yourself isn’t selfish or prideful, it’s strategic. A paycheck isn’t just money; it’s validation, stability, and a mental shift that helps you show up as the CEO your business needs. The most important investment your business can make might be the one that finally lands in your bank account.

Important Links:

Episode 26: youtu.be/E3UJAm1ptFo

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