How do you craft a compelling call to action? - Keith Ogorek

Keith Ogorek, President of the Author Learning Center, brings a unique perspective to communications, having worked in both ministry and the marketplace. With experience in marketing for banks, as an ad agency creative director, and at a leading self-publishing company, he has helped ministries improve communication and development, and supports independent authors in pitching their work to Hollywood. Here, Keith Ogorek answers questions from the talk 'How to Create More Effective Communication for Your Fundraising Efforts', given at ELF 2025.

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Keith Ogorek, president of the Author Learning Center, brings a unique perspective to communications, having worked simultaneously in ministry and the marketplace for virtually his whole career. Using his experience as a marketing and communications professional for banks, as an ad agency creative director, and at the world’s leading self-publishing company, he has worked with a number of ministries to vastly improve their communication and development efforts by crafting a message that is compelling, differentiating, and true. In addition, he has cultivated unique opportunities for independent authors to have their work pitched to Hollywood. Along with pursuing excellence in the marketplace, Keith is passionate about discipleship and has led multiple men’s groups through a two-year discipleship process at his local church. His book, A Clear View, which addresses how a person’s worldview is formed, is now used in select high schools and at a Biblical Institute in Italy. When his schedule allows, Keith speaks at conferences on the topic of marketing communications for ministries, as well as at men’s retreats and family camps.

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