From Content to Contract: The Real Estate Process

From Content to Contract: The Real Estate Process | Tom Ferry Podcast Experience


As a real estate agent, getting signed contracts is the goal. Producing lots and lots of video content is the way to do it.

That’s right… Content is the key to getting signed contracts at a larger scale – not just a way of gaining popularity. To prove it, I have two Rockstar content creators, Jen Dillard and Chris Kwon, who will show you their video content strategies for attracting and closing more and more clients, even as nationwide transactions have slowed down.

If Jen and Chris don’t inspire you to quit resisting and start producing video, then I don’t know what do to for you. But if you want to know the strategies that work, watch or listen right here.

In this episode, we discuss…
00:00 – About Chris & Jen
01:55 – Starting off making content
06:55 – Social video strategy
12:45 – Your content creation formula
15:50 – Cadence
18:57 – ChatGPT prompts
21:18 – Video Ai
25:14 – Closing thoughts


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For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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