Finding Purpose Beyond Profit

In 2011, Alex Melvin took over Rural King—a third-generation family-owned business that has grown to 135 stores, 8,000 employees, and over $1 billion in sales under Alex’s leadership. However, a pivotal shift occurred in 2018. Burdened by the emptiness of material success, Alex discovered a greater purpose when the Holy Spirit captured his heart, shifting the trajectory of his life and his business and redefining what success looked like.