ARE YOU COMFORTABLE IN YOUR BUSINESS?

This is a clip from an episode I recorded a few weeks ago, where I break down why business owners make the decisions they do, and how so many of those choices are rooted in comfort.

We get into the truth that just because you’re doing something over and over again doesn’t mean it’s effective. More often than not, it simply means it’s familiar. And in business, staying in what’s familiar can quietly keep you from the growth you’re actually after.