5 Things You Can Do to Improve Your Marketing Communications Today - Keith Ogorek

Communicating what you do as a ministry is critical, yet many organizations struggle to create effective communication. In this talk, Keith Ogorek shares five simple principles you can apply to make your communications more impactful as you work to help others know what God has called you to do and how they can participate. So whether you need to keep your constituency better informed, thinking about a capital campaign, and raising support for individuals or communicating a new strategic opportunity, this talk gives you principles you can apply the moment you go home.

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Keith Ogorek, president of the Author Learning Center, brings a unique perspective to communications, having worked simultaneously in ministry and the marketplace for virtually his whole career. Using his experience as a marketing and communications professional for banks, as an ad agency creative director, and at the world’s leading self-publishing company, he has worked with a number of ministries to vastly improve their communication and development efforts by crafting a message that is compelling, differentiating, and true. In addition, he has cultivated unique opportunities for independent authors to have their work pitched to Hollywood. Along with pursuing excellence in the marketplace, Keith is passionate about discipleship and has led multiple men’s groups through a two-year discipleship process at his local church. His book, A Clear View, which addresses how a person’s worldview is formed, is now used in select high schools and at a Biblical Institute in Italy. When his schedule allows, Keith speaks at conferences on the topic of marketing communications for ministries, as well as at men’s retreats and family camps.

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