What are the key elements of a great story? - Keith Ogorek

Keith Ogorek, President of the Author Learning Center, brings a unique perspective to communications, having worked in both ministry and the marketplace. With experience in marketing for banks, as an ad agency creative director, and at a leading self-publishing company, he has helped ministries improve communication and development, and supports independent authors in pitching their work to Hollywood. Here, Keith Ogorek answers questions from the talk 'Stories as a Trojan Horse for Truth', given at ELF 2025.

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