Discover the Legacy: How G.J. Coles Changed Retail Forever!

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Unearth the remarkable journey of George Coles and his brothers as they embarked on a pioneering venture in retail back in 1919. Founded with the vision of offering affordable goods, G.J. Coles and Company adopted a philosophy that emphasised high volume sales at low profit margins. Their commitment to cash transactions and a preference for Australian-made products not only shaped their business model but also laid the foundation for a shopping experience that resonates to this day. Explore the principles that drove their success and the impact they have made on consumers and communities across Australia.
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