Rebranding the Church: Rediscovering the Greatest Story Ever Told to Connect with Modern Audiences

The Gospel is the greatest story ever told. Yet, today, it seems most people in the West do not care. Church leaders and organisations struggle to get new members and connect with modern audiences. Where once the church was a cornerstone of local communities, today, many people perceive it as intolerant, unimportant, or out of touch. Peder Tellefsdal brings 20 years as a professional communicator to help rediscover the greatest story ever told to connect with modern audiences.

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Peder Tellefsdal was an advisor at the top level of Norwegian politics and chief of staff in the city government in Oslo in his first career. Today, he is a senior partner at the PR agency Innoventi. As a young man, Peder Tellefsdal lost his faith and abandoned Christianity. After spending more than two decades as a professional communicator, he has seen the true impact of a story told the right way. It was a non-church organization, Alcoholics Anonymous, that helped him discover the power of grace and finally connect with the core message of the Gospel. Now, he’s turned his attention to helping church leaders reach people like him.

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