What’s Hot & Not in Social Media for Real Estate in 2023

What’s Hot & Not in Social Media for Real Estate in 2023 | Tom Ferry Podcast Experience


On this episode of the Tom Ferry Podcast Experience, I have two of the greatest marketing minds in the industry, Byron Lazine and Jason Pantana, to discuss one thing: what’s working TODAY in social media for real estate agents.

In just under 24 minutes, Byron, Jason, and I are going to take a deep dive into:
• The best social media platforms for real estate agents
• Where agents might be wasting their time on social
• High-level strategies for YouTube, Instagram, and TikTok
• The social media content that’s performing best
• Where to get started with social media for real estate exposure

If you’re a real estate agent doing social media marketing in 2023, this episode is full of the advice you need to cut through the noise and stand out in your market.

In this episode we discuss…
00:00 – Benefits and issues with TikTok
03:05 – YouTube’s strategic advantage
06:00 – Shortform
10:23 – Most important strategic advice
18:53 – Attracting your tribe
20:50 – It’s time to start


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For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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