she quit her corporate job, spent $3k on a fendi purse, started a needlepoint business & IT WORKED
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Today's episode is a stitch-with-us and I am so excited about this one. I'm sitting down with Emma from What's a Stitch — needlepoint brand founder, Fendi bag stitcher, Nantucket lover, and honestly just one of my favorite people. We are needlepointing, we are chatting, and we are covering everything.
We get into how Emma taught herself needlepoint while secretly running an anonymous TikTok account during her investment banking days, how she walked away from a private equity job to build What's a Stitch from scratch, and why printed canvases are actually better than hand-painted ones (controversial but we are going there). Plus her engagement story, wedding needlepoint plans, the jean jacket project she's been developing, and her best Nantucket recommendations.
This one is so cozy and so good. Grab your current project and stitch along with us. 🧵
0:00 Welcome to House Guest + stitch with us intro 🧵
2:15 Meet Emma from What's a Stitch (needlepoint brand founder)
5:30 How Emma learned needlepoint from her grandma at age 8
9:00 Why Emma quit her investment banking job to start a needlepoint brand
14:20 Starting What's a Stitch anonymously on TikTok while still in banking
18:45 How the needlepoint community blew up on TikTok (2023–2024)
23:10 Emma's Nantucket roots + Erica Wilson + where it all began
28:00 Finding your passion in your 20s — leaving the "life plan" behind
33:15 Building What's a Stitch: from Etsy charts to full needlepoint brand
38:40 Why printed canvases are better than hand-painted (unpopular opinion!)
44:00 The Fendi needlepoint bag that changed everything on TikTok
49:20 Emma's engagement story — high school sweethearts + the foggy beach proposal
55:10 Wedding needlepoint ideas: ring bearer pillows, cufflinks & guest keychains
58:30 The jean jacket needlepoint project — Emma's next big launch
1:01:00 Charity raffle for the Fendi bag + Who We Play For foundation
1:03:00 Nantucket recommendations: Cisco Brewery, Ladies Beach, Born & Bread chai
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About Kenzie Elizabeth:
Hi everyone! I’m Kenzie, a 28 year old lifestyle vlogger & podcast host from Dallas, TX! Here you'll find vlogs, cooking videos, GRWMs, book recs, product favorites, fitness vlogs, wellness and morer. Be sure to subscribe so you don’t miss out on any new videos! ILYSM!
Kenzie Elizabeth
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