From Humble Beginnings to National Giant!

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Explore the incredible journey of how a small rural railway town, St. James, became the birthplace of Australia's largest retail empire. Nestled in the Victorian Wheat Growing District, just 200 kilometres northeast of Melbourne, this unassuming location sparked a retail revolution that would change the landscape of Australian commerce. Uncover the pivotal moments and visionary leaders that turned a modest town into the largest employer in the nation, leaving a lasting legacy that continues to thrive. Discover the story behind the numbers and the people who dared to dream big.
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