The Pillars & Tactics of the Best Real Estate Marketers | This Week In Marketing

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How do the best real estate marketers in the game attract clients at scale and build enough trust to close hundreds of transactions a year? It’s not that they have some secret advantage or are using channels you’ve never heard of.

For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe.

In this panel, these two Arizona marketing juggernauts share their secrets to success and the pillars they use to close hundreds of deals each year. Shannon will teach you how to build a powerful personal brand through Instagram and YouTube, while Brandon breaks down how to use postcards and Google Business Profile to their maximum potential.

If you’re looking to learn the secrets to better marketing straight from the best real estate marketers themselves, this is an episode you can’t afford to miss.

In this episode, they discuss…
0:00 – About Brandon & Shannon
4:10 – Brandon’s marketing pillars
8:00 – Shannon’s journey
13:00 – Using postcards
16:55 – Google Business Profile
19:45 – Building a personal brand
24:30 – Incremental goals
27:10 – Where to focus
32:20 – Improving quality of life

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