Should you market like Dave Ramsey or Joanna Gaines?

Today, we’re diving into marketing, specifically, two core strategies that almost every entrepreneur uses, whether they realize it or not.

Most of us are familiar with marketing that plays on fear or pain. You know the type, “Choose this, or something bad might happen.” It’s meant to trigger an emotional response and push people to act out of worry or discomfort.

But there’s another side to marketing, too. And that’s the kind that leans into pleasure and possibility, the idea that choosing your product or service will make life better, easier, or more joyful.

Both styles are powerful in their own way, and today, we’re talking about how they show up in business, and how to choose the right one for you and your audience.

Let’s get into it!

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